As the Autumn Leaves Change, So Doth My Author Platform

OK, so I’m not William Shakespeare. Blog post titles are hard. Stop judging me.

Never mind the ill-advised poetry. The point is, I’m making some tweaks to my branding and my author platform. Lately, I’ve been going over my tiny little indie publishing empire with a fine-tooth comb, looking for things that need to be expanded and things that need to be cut back on. I want to prioritize the stuff that’s most important for me and for my readers. So a few things are going to be different from here on out.

  • My email newsletter is going to be streamlined a little. I’m cutting out the writing tips and indie book picks. There will be occasional articles about writing on the blog, and I’ll be reviewing books frequently from both indie and traditional authors there as well. I’ll also still do interviews, blog tours, etc. I’m just not creating additional content on top of that for the newsletter anymore. I want to spend more time writing fiction than non-fiction articles, at least for right now.
  • I’m putting more emphasis on book reviews. Those get me most of my online engagement outside of my fiction writing. So expect to see a lot of activity related to that on this site and on Goodreads.
  • This one might be controversial, and I apologize in advance—but I’ve decided to raise the prices on my books. Very soon, The Beast of Talesend will cost $3.99, and The Tomb of the Sea Witch (as well as future books in the Beaumont and Beasley series) will be sold for $4.99. This way, I can ensure enough financial returns to justify continuing the series.
  • I’m going to expand the world of the Beaumont and Beasley series into a far bigger shared universe of characters and storylines. I’ve been teasing this for a while, but right now I’m really getting serious about it. I have quite a few B&B spinoffs planned. None of them (aside from Crockett and Crane) is ready for an announcement yet, but they’re getting there.

I hope these changes don’t put people off too much. I’ve been doing a lot of research about how to organize a writing career for maximum efficiency and returns, and these plans are what came of that research. The point of all this is to give my readers more of what they like while freeing up my schedule and finances to do more of what I enjoy most at the same time. Even though the indie publishing field has been around for a while now, it’s still uncharted territory to some degree, so I’m trying a variety of strategies to see what sticks. I’ll course-correct if any of them don’t work out.

As always, your feedback on these and all of my creative decisions is welcome. So long as it’s positive. XD Kidding, you can say whatever you like. Either way, I’m looking forward to sharing more of my stories with you.

Comments (8)

  1. Daley Downing September 30, 2017 at 8:12 am

    Titles can be SO hard. I don’t blame you one whit on that.

    Yes, it becomes very challenging, trying to strike the right balance between what you’d like to do and what you feel you *need* to do. Also a lot of indie authors try to “do what everybody else is doing” and it’s really not necessary. Do what works for your own readers and yourself.

    The same goes for blogging. I’ve cut way back on certain types of posts I used to do more of, that they just stopped getting the traffic they were. This is also a time of year when people may change their blog reading/fiction reading routines, based on a new school semester or cutting back on recreational purchases prior to getting ready for the holiday season. So all of this, I’ve found, affects authors’ platforms, too.

    All that being said, I think you’re right to make the decisions that you feel will work best for what your ultimate goals are!

    • Kyle September 30, 2017 at 10:14 am

      Thank you!! Yeah, I tend to want to do everything at once, and I love writing blog posts, but I’m getting to the point where I really have to economize my time. And as far as the indie author stuff is concerned, after all my research I’m coming to feel that a lot of the “gimmicks” out there aren’t really helpful. For example, I don’t agree with the strong emphasis on paid advertising. Kudos to the people who have had great success with that, but it hasn’t worked well for me thus far. Other, less expensive methods have had better results. The main thing I’m trying to do is make sure I’m not spending more time marketing than I am on actual writing. That can’t be a good strategy.

      • Daley Downing September 30, 2017 at 10:31 am

        You’re welcome! Yeah, this is all pretty new and there are no “tried and true” methods just yet, plus different things work for different indie genres/styles. So just finding the approach that gets you the most readers (or whatever your ultimate intention is), regardless of whether “experts” encourage it, should be the priority!

  2. Claire Banschbach September 30, 2017 at 5:07 pm

    Yeah, now that I’ve got my books relaunched, I need to sit down and figure out what my marketing strategies will be, and basically what my author “brand” is. So much to do…. 🙂

    • Kyle October 2, 2017 at 11:59 pm

      Branding is HARD, but fun. I wish you luck with yours! Just bought both of your books, BTW, I’m looking forward to reading them!

  3. Deborah O'Carroll October 2, 2017 at 10:41 am

    Glad you’re figuring out what works for you! 🙂 Good luck on aaaall the things!

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